WOFEX 2012 (World Food Expo) continues to be the food and beverage industry’s main source of supply solutions. The phenomenal rise of the event in terms of exhibitor bookings, visitor traffic and sales generated has reinforced its growing importance in the industry.
WOFEX 2012 will be held from August 1 to 4, 2012 at both World Trade Center and SMX Convention Center, philippines and we invite you to be part of our continued growth as we bring together all segments of the food and beverage industry.
The two venues are also now more properly defined. World Trade Center is now also known as the venue for WOFEX Trade which will have restiricted entry for trade visitors only for the first 3 days while SMX Convention Center is now better known as WOFEX Marketplace which will be the biggest selling and order taking event of the year.
Once again, WOFEX is the home of the 2012 PHILIPPINE CULINARY CUP, already the most prestigious culinary competition in the country where the best meet to compete!
Experience why WOFEX is the philippines’ biggest & most anticipated food show
WHEN SIZE MATTERS - With the most number of exhibitors and the biggest ocuupied space, WOFEX continues to be the biggest food show in the country today. A wide array of products and services are on display by major F&B suppliers, first-time exhibitors and new industry players. Foreign exhibitors from around the World continure to make WOFEX a truly international exhibition. Not to be outdone are the best of Filipino fare-showcasing some of the country's best home-grown products.
5 ACTIVITY AREAS - Although the exhibition is the centerpiece of WOFEX, its side events enable the show to bring in more buyers and trade visitors. With 3 seminar rooms and 2 stage areas, all with non-stop activities for the entire 4-day run of the expo - no other food show in the country offer this much learning opportunities. Baking demos, cooking demos, technical and business seminars, and many more, WOFEX offers something for all foodie concerns.
EXCITING COMPETITIONS - WOFEX continue to be home to exciting competitions for industry professionals. Housing the only Philippine competition endorsed by the World Association of Chef Societies (WACS), the Philippine Culinary Cup has attracted the most number of World renowned foreign judges and is participated in by teams from the World's different continents.
HUGE VISITOR TURNOUT - With is growing importance in the country and the region,trade visitor turnout continue to grow every year breaking the 50,000 visitor benchmark in 2006 and continues to grow exponentially every year.
A MEETING OF BUYERS AND SELLERS - For the past 11 years, WOFEX managed to generate millions in on-site and future sales during the show for its exhibitors. The expo has become the industry's supply solution of choice.
WOFEX is where buyers and sellers gather every first week of August. The most number of exhibitors, the most number of trade visitors, the most number of sales generated - these are the true measures of a successful exhibition. And with this success,no wonder WOFEX is called "The ultimate Food Show Experience!"
(DAY 1 – WED)
TASTE EXPO STAGE (WTC)
10am
|
The Art of Italian Cuisine by Chef Salvatorre de Vincentis,Italian Chef, Edsa Shangri- La, Manila
|
11am
|
Cooking Authentic Cantonese Cuisine by Chef Tony Sum Kok Loong, Executive Chinese Chef, Edsa Shangri-La, Manila
|
12nn
|
Cooking Demo with Sunbest by Chef Mike Bautista
|
1pm
|
Best Cooking Results With Advance Cooking Technology
|
2pm
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Corn Supremo: Marca Leon Polenta and Marca Leon Corn Oil
|
3pm
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Food for Better Life by Chef Mike Bautista |
4pm
|
Cake Decorating by Ms. Evelyn Villegas |
6pm
|
Easy Juicing with Breville |
TASTE EXPO STAGE (SMX)
10am
|
International Cuisines by Oriental Merchants
|
11am
|
Culinary Demonstration by Century Bangus
|
12nn
|
Baking Quality with California Cheese by Chef Robert Jorin
|
2pm
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Cooking with GE
|
3pm
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Fruits & Vegetables Carving by the Hotel & Restaurant Chefs Association of the philippines (HRCAP)
|
5pm
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International Cuisines by Oriental Merchants |
10am
|
European Breadmaking (P800)
|
2pm
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Ferna’s World of Flavors
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SEMINAR ROOM B (WTC)
10am
|
Food Safety
|
1pm
|
Coffeology I ™
|
2pm
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Restaurant Management Innovations (P800) |
(DAY 2 – THU)
TASTE EXPO STAGE (WTC)
10am
|
Modeling Edible Animal Sculpture by Chef Peachy Juban
|
12nn
|
Innovating your Cooking Experience…100% Healthy Fast & Easy
|
1pm
|
Best Cooking Results with Advance Cooking Technology |
2pm
|
Cooking Demo by Center for Asian Culinary Studies (CACS) |
3pm
|
Mix & Match Beverages by Da Vinci Gourmet Syrups & Sauces |
4pm
|
Culinary Session with Sunnex Chef Niño Logarta |
6pm
|
Dundee Try Me! - experience the taste of Crocodile Meats |
TASTE EXPO STAGE (SMX)
11am
|
Healthy Cooking
|
12nn
|
French Cuisine by ICF-FEU
|
2pm
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Successful Pizzas with US Dehy, Tohm Lehmann
|
5pm
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Cooking with GE |
6pm
|
Culinary Delights by ELBA |
SEMINAR ROOM A (WTC)
10am
|
Hopia The Old Fashioned Way (P800)
|
1pm
|
Internet Marketing by Donald Lim
|
3pm
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How To Apply Fiber Technology Into Your Meat Products (P500) |
SEMINAR ROOM B (WTC)
10am
|
Importance of a Coffee Training Program |
11pm
|
Creating Profits from Signature Beverages |
1pm
|
Tropicalized Chocolate Cakes, Pastries & Confectionery |
4pm
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A-Z’s of Opening a Café/Restaurant
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SEMINAR ROOM C (WTC)
10am
|
Food Safety by Ecolab |
11- 6pm
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The 7-Point Formula for Successful Food Cart Start-up and Operations Home Based Commissary Operations & Distribution (P2,500) |
(DAY 3 – FRI)
TASTE EXPO STAGE (WTC)
11am
|
Easy Juicing with Breville
|
12am
|
Cooking Demo with Sunbest by Chef Mike Bautista
|
1pm
|
Best Cooking Results with Advance Cooking Technology
|
3pm
|
Tapas Celebration by Chef Mike Bautista
|
4pm
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Culinary Session with Sunnex Chef Mitchie Sison
|
6pm
|
Dundeeliscious |
TASTE EXPO STAGE (SMX)
10am
|
Delicious and Healthy with Umami, speaker Doctor Nemencio Nicodemus and
cooking demonstration by Chef Rosebud Benitez |
12am
|
Australian Meat Innovations by by Chef Danny Russo (Meat & Livestock Australia)
|
2pm
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US Dehy for Caterers and Food Manufacturers, Chef Jill Sandique
|
5pm
|
Cooking with GE
|
SEMINAR ROOM A
10am
|
How To Be A Canteen Concessionaire (P800)
|
2pm
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How To Start A Quick Food Business (P800)
|
SEMINAR ROOM B
11am
|
Food Costing by Aileen Jaraza of Blue Plate Consultancy Inc. (P500)
|
1pm
|
LPG Product Knowledge and Safety Seminar |
2pm
|
Food Safety by Ecolab |
3pm
|
Brew Profits from Espresso |
4pm
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Choosing the Best Legal set-up for your Business |
SEMINAR ROOM C
11am- 6pm
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How to Start and Manage your Catering Business (P1,500)
|
(DAY 4 – SAT)
TASTE EXPO STAGE (WTC)
10am
|
Malaysian Cuisine by Chef Alex Chong, Executive Chef, The Heritage Hotel Manila
|
12nn
|
Wilton Cake Pops by Chef Jackie Ang-Po
|
1pm
|
Best Cooking Results with Advance Cooking Technology
|
2pm
|
Wilton Cookie Pops by Chef Booboo Maramba |
3pm
|
Sousvide Cooking with Chef Philip Golding |
4pm
|
The Ultimate Beverage Applications & Flairtending Demonstrations |
5pm
|
Healthy - Meaty - Dundee |
TASTE EXPO STAGE (SMX)
10am
|
Cooking with the PBA Players by Petron
|
12nn
|
International Cuisines by the Hotel & Restaurant Chefs Association of the philippines
|
2pm
|
Ang Sikreto ni Eddie “Manoy” Garcia Revealed – Healthy Recipes with U.S. Dried Fruits & Nuts
by Chef Jill Sandique and Eddie Garcia |
3pm
|
Ocean Bartending 101 |
5pm
|
Flavors on Fire |
6pm
|
Cooking with GE |
SEMINAR ROOM A
10am
|
From A Hobby To A Profession: Learn The Secret of Foodstyling & Food Photography Seminar
By Mark Floro and Linda Floro (P1,000) |
4pm
|
Plated Desserts by Chef Ernie Babaran of Iscahm (P500)
|
SEMINAR ROOM B
10am
|
Success thru Technology with PLDT SME
|
11am
|
Prospects in the Barista Profession
|
1pm
|
Easy Profit Coffee Business |
3pm
|
How to Start and Operate a Meatshop Business (P800) |
SEMINAR ROOM C
10am
|
Marketing Innovation by Mr. Josiah Go |
11am- 5pm
|
Effective Marketing of your Brand Online and Offline (P1,500)
1. Anton Diaz “Blogging and Facebook Marketing Secrets Revealed” 2. Sulit.com.ph “Best Techniques using Online Classified Ads to reach your Target Market” 3. Jovel Cipriano "Using E-commerce to sell Dilis & Dried Mangoes to the World (the PinoyDelikasi Experience) 4. Eireen Diokno Bernardo “Selling to the Global Marketplace using Ebay and Paypal" |
SMX CONVENTION CENTER ACTIVITIES
Competition Categories :
a. K – SAVORY CATEGORIES
1. K1 - FILIPINO CUISINE CHALLENGE
2. K2 - YOUNG CHEFS TEAM CHALLENGE
3. K3 - AUSTRALIAN LAMB
4. K4 - U.S. BEEF
5. K5 - U.S POULTRY
6. K6 - PORK
7. K7 - LOCAL FISH OR SEAFOOD
8. K8 - PASTA
9. K9 - ICE BREAKERS
b. P – PASTRY CATEGORIES
1. P1 - PLATED DESSERTS
2. P2 - WEDDING CAKES
3. P3 - PASTRY BAKERY SHOWPIECE
4. P4 - PRALINES and PETIT FOURS
5. P5 - DRESS the CAKE
6. P6 - ASIAN PASTRY CUP 2012 QUALIFYING ROUND
7. P7 - FANTASY DESSERTS
c. B – BEVERAGE CATEGORIES
1. B1 - PHILIPPINE BARISTA CUP
2. B2 - FLAIRTENDING
3. B3 - MIXOLOGY/CREATIVE COCKTAILS
BAKERS FAIR
FOODMACH EXPO
World FOOD SUMMIT