Introduction:(The 8th edition of Sweets & Snacks Middle East 2014)
With its strategic location between Europe and the Far East, the UAE is the Middle East trading hub of a market share of AED 300 million per annum (source: Euromonitor International).
The UAE has become the location of choice for multinational companies wishing to tap into the lucrative Middle East, sub-continental and African markets. Dubai is a unique destination that is both a dynamic business centre and a tourist paradise, offering a wide variety of attractions, shopping centres, fine dining and five-star hotels.
The UAE is the third biggest re-export centre in the world. Dubai ports are the main gateways to the Middle East and North Africa.
With its sweet and savoury snacks market enjoying more than 20% annual growth for the past three years and predicted to continue at the same rate until 2015, the Middle East region is a key element for future global industry growth.