Hong Kong's leading edge
Known for its commitment to free information flow and stringent intellectual property protection, Hong Kong is one of the great print centres of the world, with a print export industry worth over U$1.8 billion in 2013, up 3.6% from the previous year. Demanding buyers in the Chinese mainland, Japan, the US and the UK took up nearly 60% of such exports.
Hong Kong opens up the Asian market for exhibitors to capture the aforementioned market opportunities and to promote company image aboard. Its geographical location and superb supporting facilities and services creates a major trading hub. Allied to these strengths, Hong Kong is also home to the famed HKTDC Hong Kong Gifts & Premium Fair, the largest fair of its kind in the world, which is being held concurrently with the Hong Kong International Printing & Packaging Fair.
Fair reflects market trends
To save time and cost, buyers are looking for thinner, stronger, lighter and simpler packaging, sourced as close as possible to point of product manufacture. Advanced technologies, such as RFID and augmented reality, are also in demand. For shelf presentation, buyers seek space-saving packages, while e-tailing is driving demand for re-seal pouches. In general, buyers are looking for more effective ways to market their products and to add value to their brands through enchanced packaging.
In its zoning, the Hong Kong International Printing & Packaging Fair responds to market demands and industry trends to showcase exhibitors most effectively. Highlighted zones to showcase exhibitor strengths
Highlighted zones returning in 2015 are the De Luxe Zone for luxury product Packaging and Green Printing & Packaging Solutions Zone for environment-friendly products and services.
De Luxe Zone expands its scope
The premium goods market is growing at an extremely fast rate. Luxury items such as jewellery, watches, cosmetics, perfumes, wine, spirits, gourmet food, gifts, fashion and accessories have very specific needs of Packaging in terms of quality of material, artistry of design, handsome embellishments as well as security.
As the market grows, so does the De Luxe Zone. After an expansion in 2014 to cover a greater exhibit variety, the Zone will return in 2015 with even more options for exhibitors of products such as PU leather boxes, wooden boxes and plastic bottles, with auxiliary products such as ribbons, tags and labels also finding a suitable home in the Zone.
Seminars on hot topics of luxury Packaging such as the 2014 presentation on“Intelligent Design with Luxury Printing and Packaging” by Tomotaka Miki, Marketing Manager, Saishunkan Co Ltd and Ko Siu Hong, Partner/ General Manager (China), KL & K Design will also be hosted.
Specialist services in demand
Intellectual property protection is a real concern for corporate entities. Printers and packagers offering appropriate technology are in demand. The fair offers exposure to buyers seeking security Printing and anti-counterfeiting solutions.
The prevalent ‘green’ trend
Green Printing & Packaging Solutions Zone is a magnet for buyers. The heightening concern for corporate social responsibility demands the use of eco-friendly raw materials and processes. In 2015, the zone will expand to encompass more product categories such as light-weight packaging, recyclable Packaging and more.
Exhibitors’ eco-credentials will be enhanced by a new booth design and a ‘green’ decor for the zone.
Don’t miss this chance
Book an exhibition space for your company and get ready to take advantage of all the opportunities this fair can create for you.
Hong Kong International Printing & Packaging Fair-HKTDC 2015
