The Sweets and Snacks Expo in Chicago is the largest confectionery, Sweets and Snacks fair in North America. In the New Product Showcase, more than 500 exhibitors present the latest product innovations. As a special merchandise event, attendees can participate in the Shoppers Solution Theatre, an interactive show of ideas and case study success stories. In the context of an internal product competition visitors have the opportunity to vote by means of scanners for their favourite innovative product among a series of new products preselected by a number of experts. On the whole, the expo offers great opportunities to get valuable insights into the Sweets and Snacks business.