Powerful and Motivated Buyers from Every Food Channel – The Fancy Food Shows are known for the quality of their attendees. An impressive 85% of all Show attendees either authorize or recommend purchasing decisions. A sampling of buyers that attend every Show include Whole Foods, Costco, Kroger, Barnes & Nobles, Wal-Mart, The Fresh Market, Amazon.com, Restaurant Associates.

Guaranteed Connection with Key Buyers – Our Business Builders 1-to-1 program gives exhibitors the opportunity to present their company and products in pre-scheduled appointments with some of the industry’s most important distributors, retailers, brokers and Foodservice buyers.

Unparalleled Press Presence – The Fancy Food Shows attract thousands of influential trade and consumer press members each year. Media outlets that regularly attend include:  The New York Times, Fox Business News, O, The Oprah Magazine and many more.

Total Market Access – Build and promote your business with the industry’s leader: Specialty Food Media. For information on advertising with Specialty Food Magazine, specialtyFood.com, Specialty Food News or the Fancy Food Show Directory,

sofi™ Awards Showcase

Location: Concourse Level

See the outstanding specialty Foods and beverages of the year at the 2012 sofi Finalists Showcase. For an online gallery of the 2011 finalists, visit Foodspring.com's sofi Finalist Gallery

sofi™ Awards: Taste & Judge

Location: Room 147B 
Dates & Times
Sunday, July 10- 10:30am-12pm | 1-5pm
Monday, July 11 - 10am - 1pm

Foodservice and retailers are invited to judge the 2012 sofi Silver Finalists to select the sofi Gold Winners.

sofi™ Awards Red Carpet Ceremony

Location: Level 3 - Ballroom A 
Date: July 11 - 4:30pm

Celebrate the best our industry has to offer in both taste and innovation at our prestigious sofi Awards ceremony.

Learn from Industry Experts

Location: Street Level

Brush up on the basics, get new ideas and learn from industry experts in more than 20 educational seminars, tastings, tours and cooking classes.

New Brands on the Shelf

Location: Lower Level Behind 100 Aisle

The newest specialty Foods and beverages from NASFT members.

If you own a company that has not yet qualified for NASFT Exhibiting Membership, find out more about our Member Candidate Program and exhibiting in the New Brands on The Shelf table-top display by
clicking here.

What's New, What's Hot!

Location: L Street Bridge

Offering a targeted area where you can find products in these exciting categories: What's New?, Gift & Holiday and Natural & Organic Foods.

Business Builders 1-to-1

Location: Room 146 ABC  
Date: July 9

Retail, Foodservice buyers, brokers and distributors can make efficient use of their time with this free “match-making” program that pairs them with exhibitors for one-on-one meetings.