Successful food business from all over the world will gather in Hong Kong for the 21st HKTDC food Expo in 2010. This pre-eminent event in the Asian fair calendar continues to grow from strength to strength, attracting more than 600 exhibitors from 24 countries and regions in 2009 – 23% more than the year before. Adding spice to the fair were exhibitors from new participating countries including Brunei, Chile, the Czech Republic, Indonesia, Mexico, New Zealand, Pakistan, Palestine, Peru and Singapore.
The fair is specially designed to meet the needs of different types of exhibitors and buyers by being divided into the Trade Hall and the Public Hall.
The Trade Hall: Time for Trade
The Trade Hall is an excellent brand building platform for international food retailers, suppliers, wholesalers, brokers and sales agency representatives, and is grouped into pavilions in which exhibitors can market their specialties. The Trade Hall is open to trade buyers only on the first two days of the fair, while the final day is open to the public.
The Public Hall: Public Tastes
Getting consumer feedback is vital to the food business. These public visitors provide invaluable and instant feedback which helps exhibitors refine and develop their products and promotions to better reach their markets. The Public Hall is now open to exhibitors outside Hong Kong, giving the event a truly international flavour and helping to attract even more public visitors.
food for Thought
The food Expo will include a series of sharing sessions by food experts. There will also be cooking demonstrations by well-known celebrity chefs, offering a special opportunity for product launches and brand building to a large number of buyers.
Winning Recipe
Add a healthy serving of success to your food business by booking your exhibiting space at the food Expo 2010 now.
Hong Kong – The Gateway to the Chinese Mainland Market
The Chinese mainland is an important market in its own right, which has been growing by leaps and bounds in the past decade. Not only are incomes rising, but people are also becoming more aspirational and desiring better quality, well-designed products. As other markets stagnate or even shrink, suppliers can find new opportunities in the mainland. Rupert Steiner, writing in the UK's Daily Mail, notes, "Firms best-equipped to weather the financial downturn are those in diverse markets that include China..." However, China's size and diversity can be daunting for overseas companies, but Hong Kong offers the perfect stepping stone into this market. Participation in HKTDC exhibitions not only puts you into direct contact with buyers from the mainland, but it also enables contact with Hong Kong companies with expertise in the Chinese mainland market.
Hong Kong Again Ranked World's Freest Economy
Hong Kong remains the world's freest economy, for the 13th year in a row, according to the findings of the Fraser Institute of Canada's Economic Freedom of the World: 2009 Annual Report. It pays tribute to Hong Kong's unswerving commitment to free trade and open markets, and the elimination of barriers to trade and investment. For example, it enjoys low corporate and salaries taxes, no sales tax, and is considered one of the easiest places in the world to set up a business – all of which make Hong Kong attractive to companies around the world that invest in or trade with the Special Administrative Region. It was also ranked the world’s freest economy for the 16th consecutive year by The Heritage Foundation and The Wall Street Journal.
Special Highlight(s)
Entertainment programme
- Entertainment performance by local artists
- Cooking demonstrations by gourmet chefs
- Games & competitions with valuable prizes
- Giveaway of complimentary/discount coupons to visitors (while
stocks last)
Hall Plan
2010 HKTDC Food Expo