WOFEX 2010
- Exh. time：08/04/2010 - 08/07/2010
- Venues：WORLD TRADE CENTER [Map]
- Organizer：
- Co-organizer：
- Sponsor：
- Introduction：(WOFEX 2010 )IntoductionWith the remarkable success of WOFEX 2009, World food Expo continues to be the food and beverage industry’s main source of supply solutions. The phenomenal rise of the event in terms of exhibitor bookings, visitor traffic and sales generated has reinforced its growing importance in the industry. WOFEX 2010 will be held from August 4 to 7, 2010 at both World Trade Center and SMX Convention Center, Metro Manila, Philippines and we invite you to be part of our continued growth. Dubbed as “The Ultimate food Show Experience”, WOFEX continues to co-locate events that bring together all segments of the food and beverage industry. As we bring together buyers and sellers, your participation in WOFEX 2010 might as well be the best business decision you will make.
Also being introduced for 2010 is the 1ST PHILIPPINE CULINARY CUP, destined to be the most prestigious culinary competition in the country where the best meet to compete!
Experience why WOFEX is the Philippines’ biggest & most anticipated food show
Why is it referred to as the Ultimate food Show Experience?WHEN SIZE MATTERS - With the most number of exhibitors and the biggest ocuupied space, WOFEX continues to be the biggest food show in the country today. A wide array of products and services are on display by major F&B suppliers, first-time exhibitors and new industry players. Foreign exhibitors from around the world continure to make WOFEX a truly international exhibition. Not to be outdone are the best of Filipino fare-showcasing some of the country's best home-grown products.
5 ACTIVITY AREAS - Although the exhibition is the centerpiece of WOFEX, its side events enable the show to bring in more buyers and trade visitors. With 3 seminar rooms and 2 stage areas, all with non-stop activities for the entire 4-day run of the expo - no other food show in the country offer this much learning opportunities. Baking demos, cooking demos, technical and business seminars, and many more, WOFEX offers something for all foodie concerns.
EXCITING COMPETITIONS - WOFEX continue to be home to exciting competitions for industry professionals. Such activitis bring more excitement to the show as the audience gets a glimpes of how professional chefs, baristas & bartenders work under the extreme pressures of competitions.
HUGE VISITOR TURNOUT - With is growing importance in the country and the region,trade visitor turnout continue to grow every year breaking the 50,000 visitor benchmark in 2006 and 2007.
A MEETING OF BUYERS AND SELLERS - For the past 7 years, WOFEX managed to generate millions in on-site and future sales during the show for its exhibitors. The expo has become the industry's supply solution of choice.
WOFEX is where buyers and sellers gather every first week of August. The most number of exhibitors, the most number of trade visitors, the most number of sales generated - these are the true measures of a successful exhibition. And with this success,no wonder WOFEX is called "The ultimate food Show Experience!"
BENEFITS OF PARTICIPATION :Join the Expo and find the opportunities that suit you:
- Find New Products
- Find New Vendors
- Find New Sources of Industry Information
- Find New Partners
- Find New Innovations
- Make New Sales Contacts
- Reach Decision-Makers
- Roll-Out New Products
- See What the Competition is Doing
-
Enjoy On-Site Sales
PRODUCT PROFILEBaked Products
Canned Goods
Cheeses
Chocolates
Coffee Products
Cookies & Biscuits
Confectioneries
Dairy ProductsFlavorings/Spices
Frozen Meats
Fruits & Vegetables
Imported Goods
Ingredients
Juices
Liquor
Local DelicaciesProcessed foods
Sauces & Dips
Seafood Products
Snack foods
Spices
Tea Products
Wines and Spirits
Othersfood Equipment :Appliances
Baking Equipment
Bar Equipment
Cutlery
Coffee MakersDispensers
Flatware
food Carts
Glassware
KitchenwareLinens
Plasticware
Showcase/Display Cabinets
Tableware
OthersAllied Products and Services :Bar Coders
Franchises
Furniture/Fixtures
Graphic Arts
Handling EquipmentInternet Services
Labelers
Packaging Equipment
Signages
Trade Publications
VISITOR PROFILEUndeniably one of the most attended events in World Trade Center every year, the Expo shall continue to attract the following target audience :Caterers
Chefs
Culinary Schools
Decision Makers
Distributors
Entrepreneurs
Exportersfood Manufacturers
food Processors
Grocery Owners
Importers
Purchasing OfficersRestaurateurs
Supermarket Owners
and the General Public - Content：Bringing together all segments of the food and beverage Industry is of primary importance to WOFEX. As such, the following co-located events have been lined up, offering the exhibitors and visitors The Ultimate food Show Experience :
WORLD TRADE CENTER ACTIVITIES
AUG 4, 2009 (DAY 1 – WED)
TASTE EXPO STAGE
10amCake Decorating12nnCooking Demo with Sunbest1pmCooking for your Heart with Omega 3 - The Nutrition Way to Live by Chef Erling Rune, Royal Norwegian2pmKorean Cooking3pmSugar-free Cakes by Sweet Nothings4pmTexture & Flavor A Culinary Demo by Mapua Institute of Technology ANNEX STAGE
10amSearch for the Home Cook#11SEMINAR ROOM A
10amThe Local & Western Style of Sausage Making (P800)3amMake Your Menus Work for You by Blue Plate Consultancy (P800SEMINAR ROOM B
10amThe Magic of beverage Packaging by San Miguel Yamamura Packaging Corporation12pmCommissary Systems and Procedures2pmUnderstanding the Cold Chain by Cheepuck Refrigeration, Inc. 4pmShelf-life of food Products SEMINAR ROOM C
11am-5pmCommercial breadmaking and Bakery Management (P800) -
Functions of ingredients, proportions and product formulations, equipment and material sourcing, costing and pricing, bakery management.AUG 5, 2010 (DAY 2 – THU)
TASTE EXPO STAGE
10pmFilo Pastry Dessert Recipes12nnInnovating Your Cooking Experience… 100% Healthy, Fast and Easy1pmMediterranean Cuisine2pmCreative Ice Cream Creations3pmBartending Activity
ANNEX STAGE
10amLearn from A Successful food Entrepreneur12nnNew food Business that You Can Start1pmWhich is Better Add-On Value to your Business.. Coffee or Ice Cream? 2pmGoing Back to Basic (Pugon, Palayok, Atbp.) 3pmGrowing Your Own Herb Garden 4pmGo Organic: Organic Agriculture & Standard Certification
SEMINAR ROOM A
10amSmall Capital in Fish Processing Business (P500)3pmHopia Making the Old-Fashioned Way (P800)SEMINAR ROOM B
10amCoffee Business Seminar by Equilibrium Intertrade Corp.1pmIngredients of Success- A Ferna food Service DemonstrationSEMINAR ROOM C
11- 5pmAUG 6, 2010 (DAY 3 – FRI)
TASTE EXPO STAGE
10amMore About Aussie Meat12amCooking Demo with Sunbest1pmRomantic Healthy Seafood, Dinner for Two - Let It Become Your Lifestyle by Chef Erling Rune, Royal Norwegian2pmDelicious Yet Easy-to-Prepare Recipes by Century Pacific foodservice3pmA Culinary Session with the Sunnex Chef
ANNEX STAGE
10amCrispy Dough12nnHow to Set-up a Rotisserie Business1pmHalal New Trends & New Markets 2pmAre You Serving Safe food? SEMINAR ROOM A
10amHow to Apply your Business Loan or Microfinancing12pmBusiness Planning & Feasibility Study (TBA)2pmMoney From food Blogs (TBA4pmFranchising and Trade Marking Your Business by RK FranchiseSEMINAR ROOM B
10amPackaging Solutions for the Future1pmAdding Business to Your Business 4pmBrew Profits From Coffee by Allegro SEMINAR ROOM C
11am- 5pmHow to Start your Own Catering Business (P800) - Menu Planning, Costing, Table Setting, Equipment EssentialsAUG 7, 2010 (DAY 4 – SAT)
TASTE EXPO STAGE
10amEuropean breads12nnSouth Beach Diet1pmUnderstanding Tea Variations2pmDelicious Yet Easy-to-Prepare Recipes by Century Pacific foodservice 3pmA to Z's in Opening a food Establishment 4pmNew Trends in Mocktails and Cocktails by Allegro beverage Corp ANNEX STAGE
10am- 4pmSearch for the Cook Idol The Apron ShowSEMINAR ROOM A
10amThe Art of food Plating (P500)12nnAppetite of food Photography (P500)3pmMethods & Techniques in Soups, Sauces and Gravies (P500)SEMINAR ROOM B
10amfood Concepts: Why Copy ... Innovate!12nnReinventing your Brand2pmTrends in Kitchen Layout 4pmBaking with the Pros SEMINAR ROOM C
11am- 5pmEstablishing an Import & Export Business (P800) - Business registration, identify export products, general procedures, types of letters of credit, preparing your export goods, collection of export proceeds, types of export financing, preparing and attending trade fairs.SMX CONVENTION CENTER ACTIVITIES
1ST PHILIPPINE CULINARY CUP
AUG. 4, 2010 (DAY 1 - WED)
9amWedding CakesP29amPlated DessertsP18:30-10:00Filipino Cuisine ChallengeK110:30-12nnFilipino Cuisine ChallengeK11-2pmYoung Chefs Team ChallengeK22:30-3:30Young Chefs Team ChallengeK210am - 7pmBarista Elimination – Student DivisionB15pmAwarding CeremoniesAUG. 5, 2010 (DAY 2 - THU)
9amPastry Bakery ShowpieceP39amPralines and Petit FoursP49-10amHospital Chefs Team ChallengeK310:30-12nnHospital Chefs Team ChallengeK312-1pmUS Meat or PoultryK41:30-2:30US Meat or PoultryK410am - 6pmBarista EliminationsB13-4:00Local Fish or SeafoodK54:30-5:30pmLocal Fish or SeafoodK510am - 2pmCocktail Mixing FinalsB33pm - 7pmBarista Elimination (Professional Division)B15pmAwarding Ceremonies
AUGUST 6, 2010 (DAY 3 - THU)9-10:30amDress the CakeP511-12:30amDress the CakeP51-2pmPastaK62:30-3:30pmPastaK64-5pmIce Breakers (Ice Carving Competition)K710am - 2pmBarista Finals Round- Student DivisionB13pm - 7pmBarista Finals Round – Prof. DivisionB15pmAwarding Ceremonies
AUGUST 7, 2010 (DAY 4 - FRI)9-10:30amYoung Pastry Chefs Chocolate CakeP611-12:30amYoung Pastry Chefs Chocolate CakeP64-5pmIce Breakers (Ice Carving Competition)K710am - 6pmMonin Philippine Open Flair ChallengeB24pmAwarding CeremoniesUSDA PAVILION ACTIVTIES
AUG. 4, 2010 (DAY 1 - WED)10:30am - 12:30pmTBA12:00nn - 1:00pmPasta Delights with US Dry Beans, Peas & Lentils: Be Fit. Be Fab! by Chef Ojie Reloj 1:30pm - 3:30pmReinvent your Pizza With the Cheese Dude! Presented by the California Milk Advisory Board
by Mr. Mark Todd “The Cheese Dude”4:30pm - 6:30pmMix Plant: Fresh & Quick in every Mix by Chef Michael BautistaAUG. 5, 2010 (DAY 2 - THU)10:30am - 12:30pmCalifornia Raisins – The Versatile Ingredient by Mr Lim Kim Wah & Ms Mia Manuel1:30pm - 3:30pmReinvent your Pizza With the Cheese Dude! Presented by the California Milk Advisory Board
by Mr. Mark Todd “The Cheese Dude”4:30pm - 5:30pm“U.S. Craft Beer: Know the difference, Love the taste!” by Mr. Morgan McGilray5:30pm - 6:30pm
The Perfect Blend : California Wine with Your food by Ms. Kathy Santos AUG. 6, 2010 (DAY 3 - FRI)10:30am - 12:30pmCalifornia Raisins – The Versatile Ingredient by Mr Lim Kim Wah & Ms Aileen Anastacio12:45pm - 2:15pmICF's Blue Plate Special Presents: STEAK 'N' TATERS by Chef Jason Stacey2;30pm - 6:30pmBeyond Burgers and Fries: Let's Do American Cooking! by Chef Joey Carpo AUG. 7, 2010 (DAY 4- SAT)11:00am - 6:00pmTechniques in Cooking U.S. Poultry: Asian/ Western Style by Chef Anthony Abad - Exhibitors List：
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