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WOFEX 2010

Exh. time：08/04/2010 - 08/07/2010

VenuesWORLD TRADE CENTER

Organizer：

Co-organizer：

Sponsor：

Abstract：(WOFEX 2010 )

With the remarkable success of WOFEX 2009, World food Expo continues to be the food and beverage industry’s main source of supply solutions.

Content：

Bringing together all segments of the food and beverage Industry is of primary importance to WOFEX. As such, the following co-located events have been lined up, offering the exhibitors and visitors The Ultimate food Show Experience :

WORLD TRADE CENTER ACTIVITIES

AUG 4, 2009 (DAY 1 – WED)

TASTE EXPO STAGE

10am	Cake Decorating
12nn	Cooking Demo with Sunbest
1pm	Cooking for your Heart with Omega 3 - The Nutrition Way to Live by Chef Erling Rune, Royal Norwegian
2pm	Korean Cooking
3pm	Sugar-free Cakes by Sweet Nothings
4pm	Texture & Flavor A Culinary Demo by Mapua Institute of Technology

ANNEX STAGE

10am	Search for the Home Cook#11

SEMINAR ROOM A

10am	The Local & Western Style of Sausage Making (P800)
3am	Make Your Menus Work for You by Blue Plate Consultancy (P800

SEMINAR ROOM B

10am	The Magic of beverage Packaging by San Miguel Yamamura Packaging Corporation
12pm	Commissary Systems and Procedures
2pm	Understanding the Cold Chain by Cheepuck Refrigeration, Inc.
4pm	Shelf-life of food Products

SEMINAR ROOM C

11am-5pm

Commercial breadmaking and Bakery Management (P800) -
Functions of ingredients, proportions and product formulations, equipment and material sourcing, costing and pricing, bakery management.

AUG 5, 2010 (DAY 2 – THU)

TASTE EXPO STAGE

10pm	Filo Pastry Dessert Recipes
12nn	Innovating Your Cooking Experience… 100% Healthy, Fast and Easy
1pm	Mediterranean Cuisine
2pm	Creative Ice Cream Creations
3pm	Bartending Activity

ANNEX STAGE

10am	Learn from A Successful food Entrepreneur
12nn	New food Business that You Can Start
1pm	Which is Better Add-On Value to your Business.. Coffee or Ice Cream?
2pm	Going Back to Basic (Pugon, Palayok, Atbp.)
3pm	Growing Your Own Herb Garden
4pm	Go Organic: Organic Agriculture & Standard Certification

SEMINAR ROOM A

10am	Small Capital in Fish Processing Business (P500)
3pm	Hopia Making the Old-Fashioned Way (P800)

SEMINAR ROOM B

10am	Coffee Business Seminar by Equilibrium Intertrade Corp.
1pm	Ingredients of Success- A Ferna food Service Demonstration

SEMINAR ROOM C

11- 5pm

Restaurant Business Management (P800) -
Coffee shop, ethnic, gourmet, seafood and health food restaurants; menu planning; site selection; equipment, furnishings; personnel administration; marketing, advertising; cost control.

AUG 6, 2010 (DAY 3 – FRI)

TASTE EXPO STAGE

10am	More About Aussie Meat
12am	Cooking Demo with Sunbest
1pm	Romantic Healthy Seafood, Dinner for Two - Let It Become Your Lifestyle by Chef Erling Rune, Royal Norwegian
2pm	Delicious Yet Easy-to-Prepare Recipes by Century Pacific foodservice
3pm	A Culinary Session with the Sunnex Chef

ANNEX STAGE

10am	Crispy Dough
12nn	How to Set-up a Rotisserie Business
1pm	Halal New Trends & New Markets
2pm	Are You Serving Safe food?

SEMINAR ROOM A

10am	How to Apply your Business Loan or Microfinancing
12pm	Business Planning & Feasibility Study (TBA)
2pm	Money From food Blogs (TBA
4pm	Franchising and Trade Marking Your Business by RK Franchise

SEMINAR ROOM B

10am	Packaging Solutions for the Future
1pm	Adding Business to Your Business
4pm	Brew Profits From Coffee by Allegro

SEMINAR ROOM C

11am- 5pm

How to Start your Own Catering Business (P800) - Menu Planning, Costing, Table Setting, Equipment Essentials

AUG 7, 2010 (DAY 4 – SAT)

TASTE EXPO STAGE

10am	European breads
12nn	South Beach Diet
1pm	Understanding Tea Variations
2pm	Delicious Yet Easy-to-Prepare Recipes by Century Pacific foodservice
3pm	A to Z's in Opening a food Establishment
4pm	New Trends in Mocktails and Cocktails by Allegro beverage Corp

ANNEX STAGE

10am- 4pm

Search for the Cook Idol The Apron Show

SEMINAR ROOM A

10am	The Art of food Plating (P500)
12nn	Appetite of food Photography (P500)
3pm	Methods & Techniques in Soups, Sauces and Gravies (P500)

SEMINAR ROOM B

10am	food Concepts: Why Copy ... Innovate!
12nn	Reinventing your Brand
2pm	Trends in Kitchen Layout
4pm	Baking with the Pros

SEMINAR ROOM C

11am- 5pm	Establishing an Import & Export Business (P800) - Business registration, identify export products, general procedures, types of letters of credit, preparing your export goods, collection of export proceeds, types of export financing, preparing and attending trade fairs.

SMX CONVENTION CENTER ACTIVITIES

1ST PHILIPPINE CULINARY CUP

AUG. 4, 2010 (DAY 1 - WED)

9am	Wedding Cakes	P2
9am	Plated Desserts	P1
8:30-10:00	Filipino Cuisine Challenge	K1
10:30-12nn	Filipino Cuisine Challenge	K1
1-2pm	Young Chefs Team Challenge	K2
2:30-3:30	Young Chefs Team Challenge	K2
10am - 7pm	Barista Elimination – Student Division	B1
5pm	Awarding Ceremonies

AUG. 5, 2010 (DAY 2 - THU)

9am	Pastry Bakery Showpiece	P3
9am	Pralines and Petit Fours	P4
9-10am	Hospital Chefs Team Challenge	K3
10:30-12nn	Hospital Chefs Team Challenge	K3
12-1pm	US Meat or Poultry	K4
1:30-2:30	US Meat or Poultry	K4
10am - 6pm	Barista Eliminations	B1
3-4:00	Local Fish or Seafood	K5
4:30-5:30pm	Local Fish or Seafood	K5
10am - 2pm	Cocktail Mixing Finals	B3
3pm - 7pm	Barista Elimination (Professional Division)	B1
5pm	Awarding Ceremonies

AUGUST 6, 2010 (DAY 3 - THU)

9-10:30am	Dress the Cake	P5
11-12:30am	Dress the Cake	P5
1-2pm	Pasta	K6
2:30-3:30pm	Pasta	K6
4-5pm	Ice Breakers (Ice Carving Competition)	K7
10am - 2pm	Barista Finals Round- Student Division	B1
3pm - 7pm	Barista Finals Round – Prof. Division	B1
5pm	Awarding Ceremonies

AUGUST 7, 2010 (DAY 4 - FRI)

9-10:30am	Young Pastry Chefs Chocolate Cake	P6
11-12:30am	Young Pastry Chefs Chocolate Cake	P6
4-5pm	Ice Breakers (Ice Carving Competition)	K7
10am - 6pm	Monin Philippine Open Flair Challenge	B2
4pm	Awarding Ceremonies

USDA PAVILION ACTIVTIES

AUG. 4, 2010 (DAY 1 - WED)
10:30am - 12:30pm	TBA
12:00nn - 1:00pm	Pasta Delights with US Dry Beans, Peas & Lentils: Be Fit. Be Fab! by Chef Ojie Reloj
1:30pm - 3:30pm	Reinvent your Pizza With the Cheese Dude! Presented by the California Milk Advisory Board by Mr. Mark Todd “The Cheese Dude”
4:30pm - 6:30pm	Mix Plant: Fresh & Quick in every Mix by Chef Michael Bautista

AUG. 5, 2010 (DAY 2 - THU)
10:30am - 12:30pm	California Raisins – The Versatile Ingredient by Mr Lim Kim Wah & Ms Mia Manuel
1:30pm - 3:30pm	Reinvent your Pizza With the Cheese Dude! Presented by the California Milk Advisory Board by Mr. Mark Todd “The Cheese Dude”
4:30pm - 5:30pm	“U.S. Craft Beer: Know the difference, Love the taste!” by Mr. Morgan McGilray
5:30pm - 6:30pm	The Perfect Blend : California Wine with Your food by Ms. Kathy Santos

AUG. 6, 2010 (DAY 3 - FRI)
10:30am - 12:30pm	California Raisins – The Versatile Ingredient by Mr Lim Kim Wah & Ms Aileen Anastacio
12:45pm - 2:15pm	ICF's Blue Plate Special Presents: STEAK 'N' TATERS by Chef Jason Stacey
2;30pm - 6:30pm	Beyond Burgers and Fries: Let's Do American Cooking! by Chef Joey Carpo

AUG. 7, 2010 (DAY 4- SAT)
11:00am - 6:00pm	Techniques in Cooking U.S. Poultry: Asian/ Western Style by Chef Anthony Abad

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